Selected work / Client identities removed
Production becameunderstandable. Six real engagements. Different products, same pattern: find what’s expensive and unclear, put a few lasting fixes in place, and leave the team able to run it without you as the firefighter.
01 Analytics 02 AI voice 03 APIs 04 Review 05 Devices 06 From zero 01 Commerce analytics
Before Hidden assumptions between services, messy pipelines, and unclear cloud/database ownership made every integration expensive to change.
Result Migration to TypeScript, better pipelines and data discipline, and new partner integrations — without a full rewrite.
Read the stabilization case ↗ 02 Production AI + voice
Before Model quality, recording jobs, infrastructure health, and cost were each watched in isolation — so nobody saw the full reliability picture.
Result Release checks, a safer recording path, clearer AWS ops, and usage metrics that don’t expose content — so reliability could be measured.
Read the reliability case ↗ 03 Global API program
Before Ownership was unclear, teams repeated release work, and knowledge stayed concentrated around individual APIs.
Result Shared templates, CI/CD, libraries, automation, and mentoring cleared three backlogs and spread ownership across 20+ APIs.
Read the delivery case ↗ 04 Connected consumer product
Before Mobile, backend, device messaging, and cloud control had grown from prototype assumptions into production risk.
Result We named immediate stopgaps and an eight-week fix sequence, and skipped the rewrite.
Read the review extract ↗ 05 Connected device platform
Before About 10,000 one-star App Store reviews exposed reliability issues that made investing in more devices a bad bet.
Result A horizontally scalable redesign stopped the mass one-star pattern and removed the platform limit that was blocking device growth.
Read the scale case ↗ 06 Serverless content platform
Before Content lived across several external providers with different shapes, languages, and update cadences, and there was no platform to unify it.
Result A serverless AWS platform from scratch — Lambda, DynamoDB, API Gateway, Terraform and CI/CD from day one — plus a separate service for large-file delivery.
Read the serverless case ↗